Control Room

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Control Room

Take Control of Your Customer Experience (CX)

Control Room is your single interface for designing, managing and analyzing your brand’s experience management campaigns. Within the Mission Control module, you can see real-time in-venue activity and define criteria for content targeting using customer attributes, behavior, location and time of day. Update map content, events, schedules, menus and more. Cloud-based Control Room provides instant campaign results and flexibility tools for your customer experience management program.

Act on Real-Time Results

Get insight into what guests are doing inside your venue at any moment and use their real-time behavior to determine your next move. Decide what content to deliver, when, to whom, and to what type of screen. See an overcrowded restaurant right now? Move some guests to another dining outlet with a targeted in-app offer, or with a discount that begins in an hour. Then, watch results play out in real time on the Live Map® reflecting activity and location for offer recipients.

Easily Create Complex Campaigns

Your messaging campaigns can deliver enhanced experiences for your customers by leveraging any number of data points, content triggers, time and location. These campaigns can be easily created and managed by marketers at any level in your organization. Simple tools guide campaign and content creation, while visual analytics highlight the results needed to continually improve your program.

REAL-TIME ANALYTICS

MANAGE MAPS

LIVE MAP ACTIVITY

CREATE USER SEGMENTS

DESIGN CONTENT

CLOUD-BASED

Centralized CX Management

With a single, easy-to-use interface, Control Room lets you:
  • Manage all aspects of your customer’s interactions with your brand before, during and after their visit
  • Access tools to create, manage and design digital assets, experiences, offers, content and maps
  • Create campaign rules for triggering content based on time, location, and user attributes
  • See profiles of every connected onsite customer at any given moment
  • Use real-time activity reports to make in-the-moment decisions about offers, suggestions and notifications

PLATFORM OVERVIEW

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EXPERIENCE MODULES

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ORCHESTRATION LAYER

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TE2 Customers