New Uses for Existing Data
Your organization collects customer data through a number of sources. By tapping into existing Point of Sale (POS), reservation, loyalty program, ticketing and other systems, you can immediately start leveraging existing customer data to personalize experience management campaigns. Past purchases can inform today’s coupons and offers, while historical visiting behavior can drive reactivation or loyalty campaigns. A simple facility retrofit can provide untapped data from IoT-enabled devices, while even more can be captured from new sources like beacons.